SEPTEMBER 2018 TOPIC OF THE MONTH

september-findingniche

Guys, it's time to niche it out! Big firms and retailers can be a bit intimidating to go up against. But let's be real, they can't meet EVERYONE's needs, which means there are always going to be segments of the population whose needs for particular products and/or services are going unmet (AKA you and your business can succeed by meeting those highly specific needs that they are neglecting).

So how do you find your niche audience? And how do you stand out from the crowd to dominate the market? The following articles will give you some insight for your business to have niche marketing success.

HOW TO SUCCESSFULLY TARGET A NICHE FACEBOOK AUDIENCE

So you've finally come to the conclusion that Facebook is a crazy great source to promote your business. Now what? Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue. Learn how to target niche audiences.


5 WAYS TO STAND OUT FROM THE CROWD, ACCORDING TO ENTREPRENEUR'S EDITOR-IN-CHIEF

"Entrepreneurism is about balance". We've all have heard this before. If you're truly going to stand out from the crowd, you need to learn how to embrace some of the things you thought you needed to get away from. The first step to standing out: rise above the noise. No entrepreneur wants to be seen as noise.


FINDING YOUR NICHE IS AS EASY AS ABC

The concept of "finding riches in the niches" should not be a new concept to any business person. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, "The secret to being the best in the world is to make the 'world smaller'.


ESTABLISHING A CONTENT MARKETING STRATEGY IN A NICHE MARKET

Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their message is being heard if they want to generate leads, drive traffic to their websites and make sales. Here's how to do it.

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