It's practically embedded into our brains that we need to "sell" ourselves in order to stand out and impress other people. But how do we do it in such a way that it feels unforced, smooth and perfectly compelling?
This month's series of articles will guide you through the process of mastering the art of selling yourself without being salesy.
The average American hears or reads 100,000 words every single day. 80% of what we learn is gone within 24 hours. What that means is, your message is less likely to be the one that sticks among everything else. By talking about our accomplishments, our chances of being remembered is greater than being forgotten. Try using these 10 different ways to talk about yourself.
You're starting to get followers on your social media accounts, but no one's liking or commenting on any of your posts promoting your products and services! You might think, "Isn't promotional content supposed to be about the things I'm trying to sell?" While that's true, it's not what you're selling that's the problem. It's HOW you're selling.This post goes over how to promote yourself on social media using Hollywood and the entertainment industry as a perfect example.
Humblebragging. It's the new show-off and we're all innocently guilty of it. Why do people humblebrag? It's because we know humility is an important characteristic to display, but in today's world of social media, we also know the importance of self-promotion. So humblebragging is that seemingly happy medium. But you're wrong because most people find this more irritating than straight up bragging. Get off the humblebragging train and learn how to talk about your skills properly.
Too many people confuse selling their experience and skills as right for the position with selling themselves as some kind of “must-buy-now” product. Then the hiring manager goes from the hiring manager to a customer—which isn’t what you're going into an interview for. Before you turn off another potential employer with a gig you really want, learn exactly why “sell yourself” is awful advice when taken too literally.
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