JANUARY 2020 TOPIC OF THE MONTH

It's been said that if the moment didn't live on social media, it never happened. You may think that carving out your own digital space may not be for you, your target audience or your business type, but you may want to actually think again. Building your digital brand is one of the most feasible ways for businesses to establish thought leadership in the field.

Keep reading to learn about all of the sneaky ways you can create brand awareness.

18 SNEAKY WAYS TO BUILD BRAND AWARENESS 

When you need a tissue, do you ask for a tissue, or for a Kleenex?  What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These brands have become so well-known, they’ve replaced the generic terms for similar products in our language. That's the epitome of brand awareness and this is how you can achieve something similar for yourself. 


HOW TO CREATE A DIGITAL BRAND STRATEGY 

It can take 5 to 7 brand impressions before someone will remember your brand. What’s more, not all impressions are good ones. Having a solid brand building strategy is the key to being perceived the right way 


HOW TO MONITOR BRAND PERCEPTION 

Consumers are looking for better experiences and are willing to switch brands until they find one that meets their needs. Which is why creating and maintaining a unique brand matters. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box 


HOW TO DEFINE YOUR TARGET MARKET 

Who is your target audience? What is your target market? Why? If you answered something like “we target everyone,” or “we cater to a wide range of people,” you’re in big trouble.

Because if you target everyone, you’re actually targeting no one. You can’t be all things to all people.


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